[TEAM] Solène de Jacquelot, communications manager

Article

Publication date: February 7, 2022
Author: Solène de Jacquelot
Location: Concarneau

Who is behind the Low-tech Lab ? #

The Low-tech Lab is : a boat, a tiny, tutorials… But it’s also people who are working every day to explore, document, transmit and raise awareness about low-tech. Who is behind the wiki, the surveys, the community animation or the social networks ? It’s time to reveal them !

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Solène de Jacquelot © Marguerite Le Cointre

Entrepreneur and communicator #

Born and bred in Brittany, Solène has been working all over the world, alongside ocean racing skippers, in communication and events. While still a business school student at Audencia Nantes, it was out of the question for her to spend her experience and internships in an office, behind a computer : it was the field or nothing. This is how she embarked on professional sailing events, first as a press officer, then as a content coordinator and finally as a communication officer. In 2013, she created her own communication agency ENELOS. Company manager / consultant / communication director / community manager … the roles and experiences accumulate. Ten years pass to accompany the most exciting sailing races: Volvo Ocean Race, Vendée Globe, Route du Rhum, America’s Cup …

But there comes a time when reconciling family life with a professional life of travel becomes difficult. With the desire to take a break and also to invest in projects that are close to her heart, Solène turns to La Colloc. At the origin with 4 other freelancers of this collective in 2014, La Colloc has since taken off to become a collaborative workspace at the forefront of new work modes in the Lorient area. It is in this context, while accompanying the Low-tech Lab on an audit of its structure, that the first contact with Corentin and his teams is made.

One year later, in December 2019, Solène joined the Low-tech Lab as a communication manager to bring coherence to the messages and brand identity of the association, which is growing a little more each year. She continues to juggle roles, but it is now the role of mom that occupies a good part of her time !

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© Vincent Curutchet

The communication mission at the Low-tech Lab #

What do you do in the association ?

I am what we call “the trans” of the association. That is to say that my action is transversal to all the projects or programs that Low-tech Lab leads. As a communication officer, everything related to the visibility and external public relations of the association goes through my mill at some point : press relations, event solicitations, social networks and all editorial content, photos or videos of the website, partner relations … Fortunately, I am not alone. I work with Guénolé in order not to make mistakes on the technical speeches. I also have the occasional support of civic services for the missions of awareness on exhibitions (hey Sandra), on the animation of digital community (hello Lucile), on the event (hola Antoine).

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Low-tech Lab hello ! © Yvan Zedda

Low-tech and you? #

Before joining the association, I was mainly focused on the zero waste approach, composting and local and reasonable consumption. Today, I integrate techniques in my daily life: sprouted seeds, the pantry, lacto-fermentation, preserves, more gentle mobility, everything that can reduce electricity consumption … and above all, I got into the habit of questioning my purchases in order to distinguish between need and desire ! Does the BISOU method speak to you ?

Add your input to improve collaborative tools

For several years now, the Low-tech Lab community has observed and collected low-tech initiatives: events, databases and maps, documentary resources… it’s all here.

Seek and you shall find, but above all, contribute because these tools are open to all!

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